News | January 14, 2014

Reebok Military Line From Warson Brands Continues To Break New Ground

gI_86898_WAR-001

Reebok branded military and tactical boots, introduced for the first time at last year's SHOT, will be breaking more new ground at this year's SHOT Show in booth #10179.

St. Louis, MO (PRWEB) - Reebok branded military and tactical boots, introduced for the first time at last year's SHOT, will be breaking more new ground at this year's SHOT Show in booth #10179.

Official Reebok licensee, Warson Brands, known for occupational and duty brands that include Rockport, Florsheim, and Iron Age, will once again be showing the entire Reebok duty uniform line of footwear for men and women at the show, along with prototypes of new products in development.
"The Reebok brand is being well received in the military and tactical markets," says Warson Brands CEO Jim Maritz. "As one of the top athletic and fitness brands in the world, Reebok is a strong brand for 'athletes in uniform' – professionals who rely on footwear that is not only comfortable, but also suits their active performance-oriented lifestyle."

Warson will be showing three lines of Reebok military boots, available now. The Rapid Response RB Series, proven in combat in both Iraq and Afghanistan, features an aggressive mountain trail rubber outsole and is loaded with features such as removable athletic cushion insole, shock eliminator heel cushion, nylon mesh lining, and offers side zip and waterproof options. Available colors: desert tan, black, and sage green.

The Reebok Fusion Max Series features Reebok's TCT™ Total Cushioning Technology – a full 1-1/2 inches of cushioning and impact resistance in the heel, and ½" in the forepart, five layers of cushioning and shock absorption for remarkable comfort. Available colors: desert tan and sage green. Made in the USA and Berry Amendment compliant.

The Reebok Dauntless Series, a new line of all terrain hot weather boots that are lightweight and flexible, and built on a TPU bruise plate for superior stability in rugged terrain, extra rebound with every step, and bruise protection on any surface. Side air and drain ports and AEGIS Shield™ anti-microbial lining ensure dry feet in both arid and wet conditions. Available colors: desert tan (8" & 6"), black (also available in waterproof and seamless construction, 8" & 6"), and sage green (8" only).

A number of new prototypes will also be shown: two completely new lines of Reebok military and tactical footwear, along with new features and options for the popular Dauntless Series.

"This will be a strong show for Reebok military and tactical," says Bill Mills, Warson Brands President and Sales Manager. "Our Rapid Response RB, Fusion Max, and Dauntless lines are getting serious attention and buy-in. The new prototypes for 2014 answer specific needs in the market with innovative styles, technologies and features."

Reebok military and tactical footwear is available now through select duty uniform retailers throughout the United States.

Mills, Maritz, and the entire Warson Brands sales team will be available at their booth to answer any questions.

Warson Brands, also known as Warson Group, Inc., is headquartered in St. Louis, MO. Warson Brands is a global manufacturer and marketer of safety footwear since 1989, and provides a variety of occupational, duty uniform, postal, and slip resistant footwear under the world's finest brand names, Reebok, Rockport Works, Florsheim, Iron Age, Grabbers, and Knapp.

Warson Brands is best known for innovation in the areas of foot protection and comfort. Its innovative comfort technology provides superior cushioning and impact protection in long wearing protective footwear that is both light weight and flexible. Warson Brands innovations in the area of foot protection include developing 100% non-metallic protective toe caps made from composite material that is stronger and lighter than steel, and also will not conduct heat, cold, or electricity. Innovations also include protective arch, heel, and metatarsal guards; outsoles that resist chemicals, abrasion, slick surfaces, and extreme heat; and patented devices to protect workers and equipment from static discharge. For more information, visit http://www.warsonbrands.com.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at http://www.reebok.com. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok.

SOURCE: PRWeb

View original release here: http://www.prweb.com/releases/2014/01/prweb11482911.htm

Newsletter Signup
Newsletter Signup
Get the latest industry news, insights, and analysis delivered to your inbox.
Join your peers