News | January 15, 2014

Announcing New Book: Transform Your Safety Communication


Marie-Claire Ross, author of the acclaimed book, Transform Your Safety Communication, is helping safety leaders and safety professionals improve their safety leadership and communication skills, in order to change how workers think about safety.

Marie-Claire Ross, CEO and Author at Digicast Productions, a safety communication agency, recently announced the launch of the new book, Transform Your Safety Communication: How to Create Targeted and Inspiring Safety Messages for a Productive Workplace. It’s designed specifically for safety leaders who wish to create attention grabbing, easy to understand safety messages that motivate workers to change their safety habits. For more information, visit

Effective communication is vital to get staff and contractors aligned and working towards a positive safety culture. Yet, just providing instruction to work safely is not enough. How we communicate about safety influences whether or not people will accept or reject our safety messages.

Yet, few safety professionals are taught how to engage and influence workers when it comes to both writing and talking about safety communication.

Marie-Claire Ross, the author, says that “Safety professionals want their safety leadership messages to be understood and acted upon. This can be challenging when you have language and geography barriers, age differences and people just not listening because they suffer from the highly contagious “it won’t happen to me” bias. Then, there is the issue of trying to get people to listen to what is said, not what they think is being said. So often, safety professionals feel so frustrated that their safety messages are being misinterpreted. Being able to create the right safety message that gets attention, that people can understand, remember and then take the right action upon, is crucial for successful safety leadership.”

Transform Your Safety Communication provides safety professionals with the secret psychology techniques used by advertising agencies to influence and engage.  This easy to read and practical book teaches

The 4 powerful commandments of safety communication.

  • How to grab your audience’s attention.
  • How to create memorable safety messages.
  • The 8 elements of the SELLSAFE formula to change safety behaviour.
  • How to quickly transform your safety communication with 5 easy templates and frameworks.

The book is available in five formats, PDF, Mobi, EPUB, paperback and a shorter condensed version which also includes the 5 done for you templates.

A free chapter is available and the book can be purchased from, Amazon and all good online bookstores.

The book trailer video is available at:

Marie-Claire Ross (BA Hons) began her career in market research. She worked with well renowned advertising agencies and communication consultancies, testing communication campaigns for success. Here, she honed her word-savvy skills, writing assorted business reports to engage time-poor executives. For over 13 years, she has run a video production agency writing video scripts to influence, as well as articles on communication that have been published worldwide. Her popular Workplace Communicator blog is read by close to 10,000 people each month. Over the last ten years, she has worked with large industrial companies around the world to improve their safety communication.

SOURCE: Digicast Productions