Delivering The Missing "WOW" Factor To Safety Communication

Penticton, BC - When it comes to safety awareness, employers are battling "banner blindness" that prevents employees from recognizing their safety message. This blindness leads to more danger in the workplace because of a lack of attention to proper safety protocols. The consequence of a message ignored can be as fatal as that of a message never seen.

The new website, www.mysafetytv.com introduces SafeTV - the answer safety professionals have been asking for.

Innovative safety information publisher Bongarde Media once again raises the bar when it comes to effectively communicating the important message that safety matters. Now, with SafeTV, companies can take advantage of the latest digital technology to put safety front and center before their workers.

"Recognizing that the world is constantly changing is one thing," says Rob Ransom, CEO, "but implementing the latest technologies available to save lives and reduce workplace incidents is really very exciting. That's why this is the most important product launch in our 21 year history. With SafeTV, employers are able to add the 'wow' factor back into their safety programs."

SafeTV is a digital messaging system that projects a powerful safety message directly to workers. This system is designed to communicate a company's dedication to safety while capturing employee's attention. All the while delivering compelling content that reinforces any other safety training a company may do.

SafeTV uses technology to get past the clutter and noise that make it difficult for employees to absorb safety messages. Following the lead of advertisers, schools, airports and even churches, SafeTV overcomes the problem of message retention. Studies show that most people tend to remember 70 to 80 percent more of what they see than what they read.

What's good for an advertiser is good for a safety manager. 63% of adults report that digital signage catches attention resulting in increased awareness. This ultimately leads to lower injury rates for employers. Since it is the responsibility of the safety manager to manage that risk, this is a solid step toward worker safety.

SOURCE: Bongarde Media