The Swedish brain protection brand, MIPS, announces Guardio as its first partner in the industrial safety helmet industry.
MIPS, the leading brain protection system company, recently announces its partnership with Swedish industrial safety company, Guardio, and the development of the first MIPS BPS-equipped industrial safety helmet, scheduled for release in the month of June. Whilst representing another important step in implementing MIPS’ strategy, the partnership is not expected to have any material impact on Net sales or EBIT for MIPS during 2019.
“Part of our strategy is to expand into more categories, where we know that we can make a difference. We are pleased to see MIPS BPS being integrated also into safety helmets, which is a new category for us,” To be able to partner with a brand like Guardio is an important first step to enable an entry into the Safety category. Guardio shares our mission for protection and our partnership supports their ambitions of increase injury prevention at the workplace,” says Max Strandwitz, CEO of MIPS.