Sense Technologies Redesigns ScopeOut Safety Back-Up Mirrors

Chandler, AZ - Sense Technologies, Inc. announced recently that it has completed the redesign of its flagship product ScopeOut®, popular safety mirrors for vehicles that help reduce the likelihood of backovers and lane change accidents. The new product, which retains the name of ScopeOut, will ship in 45 to 60 days.

Sense Technologies is initially launching ScopeOut into auto dealerships as a safety enhancement that will be pre-loaded onto new vehicles. The safety mirrors will be sold in areas of Arizona, Nevada and California. From there, sales will expand to additional markets throughout the country as dealership networks are established.

In the United States, some 150 children are killed each year, and thousands more are injured, by vehicles unable to see children in their blind zones. Lane change accidents resulting from vehicle blind spots account for hundreds of deaths and costly accidents each year. ScopeOut was created to provide drivers with additional visibility when split-second decisions can have a deadly impact on pedestrians and other vehicles.

The new ScopeOut rivals the appearance of products created by Original Equipment Manufacturers, the products that come standard with new vehicles. There are two styles of ScopeOut – one created for passenger cars and one designed for SUV-type vehicles. ScopeOut mirrors install on the interior rear window, where they are hidden from outside view. The passenger car model includes a center-mounted single mirror-unit, and the SUV-type model is composed of dual mirror-units that are fitted on each side of the interior rear window. The mirrors lock into a removable bracket that is secured to the window using 3M acrylic tape. It is completely removable and leaves no tell-tale signs. ScopeOut will not interfere with a driver's rear view or damage rear window defroster wires.

According to ScopeOut inventor Lowell Martinson, "ScopeOut's functionality has always been impressive, but we faced some challenges with the previous models' aesthetics and ease of installation. It has now been streamlined, reducing its size and manufacturing cost, yet it retains full, if not improved, functionality. Feedback from our dealer network leads us to believe that initial sales in the first 90 days may surpass our previous volume for the past two years. With close to 30,000 dealerships in the U.S., the market offers a significant opportunity for growth."

Concomitant with sales at dealerships, the company is planning to introduce ScopeOut into additional distribution channels that include private-labeled product sold through Internet and direct TV; branded product sold at retail through automotive and mass merchandise chains, and international sales via a distributor to selected South American, Asian and European markets. The company also has contracted with a firm experienced in launching automotive products through major television shopping networks.

"Infomercials and direct TV sales, as well as our other distribution channels, all have the potential to educate millions of viewers on the safety benefits of ScopeOut," said Martinson. "So we are meeting with potential partners in the hopes of finalizing these plans by the end of this quarter. Through these ongoing efforts, we hope to make all drivers safer and to create awareness for the dangers caused by vehicle blind zones."

SOURCE: Sense Technologies, Inc.